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American Pet Products Association
255 Glenville Road
Greenwich, CT 06831
Phone: 203.532.0000
Toll Free: 800.452.1225
Fax: 203.532.0551
www.americanpetproducts.org
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APPA's Washington D.C. Office
Suite 100
1900 K Street NW
Washington, DC 20006
Phone: 202.496.7888
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Pet Industry Distributors Association
2105 Laurel Bush Rd., Suite 200
Bel Air, MD 21015
Phone: 443-640-1060
Fax: 443-640-1031
e-mail: pida@ksgroup.org
www.pida.org
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Home // Exhibitor Information // Sponsorship Opportunities
Sponsorship Opportunities
Click here to download the Sponsorship Agreement
AVAILABLE
Sponsorships 2009
AVAILABLE
THE COFFEE HOUSE AT GLOBAL PET EXPO
Cost: $15,000 (EXCLUSIVE)
This opportunity is revolutionary in the trade show industry offers your company exclusive opportunity. This co-marketing opportunity will provide your company and Global Pet Expo a personal connection that will be permanently branded in the mind of every exhibitor, buyer, press attendee for eternity. The exposure will be year round for your company and will garner millions of impressions before, during and after the show. Also putting your name on The Boutique section and part of Global Pet Expo will heighten your brand equity, brand awareness and increase sales. A name on this section of a show is the biggest, most important benefit for any sponsoring organization. To maximize your exposure as the exclusive sponsor of The Coffehouse at The Boutique, Global Pet Expo will provide the following: · Exclusive Coffee Lounge Sponsor of The Boutique at Global Pet Expo · “The Boutique at Global Pet Expo” will be renamed with your company name, logo and will be featured on any and all signage throughout the show · Naming right on Global Pet Expo website · Buyer Brochure Inserts for the trades featuring your company logo the exclusive sponsor. We print over 100,000 every year for Pet Product News, Pet Age and Pet Business (contract deadline is October 10) · Coffee cart with signage for highlighting your company as the exclusive sponsor · 500 customized invitations for you to mail before or distribute at the Show to your key customers · Your company logo and link will appear on the Global Pet Expo website under the exhibitor, buyer, press tabs and sponsorship opportunity pages · Your company logo will appear in the Trade Show Directory and Show Daily featured as a Global Pet Expo Sponsor · Your company logo will appear on a large banner by the main entrance hung inside the Orange County Convention Center · Your company will be highlighted as a sponsor on the Global Pet Expo Exhibitor Listing · Five 22 x 28 signs throughout the lobby areas featuring your company name and logo as the exclusive sponsor · Three 22 x 28 signs on the trade show floor with your company name and logo. Signage will be placed in highly visible areas
ON HOLD
ANNUAL BREAKFAST
Cost: $20,000 (EXCLUSIVE)
Be the exclusive sponsor of this complimentary full breakfast for members, buyers and the attending media. It’s a great way to jump start the day. You will receive wonderful benefits and have the opportunity to hang a banner, distribute promotional materials and deliver your company’s message in a 20-minute presentation to a captive audience. The breakfast is on Friday morning, February 14 at 8:00 am. To maximize your exposure as the Annual Breakfast Sponsor, Global Pet Expo will provide the following: - 1,000 customized invitations for you to mail before or distribute at the Show to your customers, prospects and the press
- Your company logo and link will appear on the Global Pet Expo website under the buyer, press and exhibitor tabs
- Buyer Brochures will be mailed in October and December to over 25,000 buyers showcasing your company logo
- Your company logo will be included in over 100,000 Buyer Show Preview Guide inserts for Pet Business’ December issue and as a cover wrap on their January 2008 issue, Pet Product News’ December issue
- and Pet Age’s December issue
- Ten 22 x 28 signs throughout the lobby areas featuring your company name and logo as the exclusive sponsor
- Five 22 x 28 signs on the trade show floor with your company logo.Signage will be placed in highly visible areas
- Complimentary full breakfast for all attendees
- Two 8-ft. draped tables to display product, literature exhibitor tabs and run a demo
- Location to hang a banner
- Audio and visual equipment
- Managing of any logistics involved in this premier event
- GPE staff will direct all the flow of traffic to the Valencia Ballroom for the breakfast
(Note: To be featured in the Buyer Show Preview Guide inserts and mailings, full payment is required by September 19th. Exhibitor must provide banner and promotional materials. Exhibitor is also responsible for removing banner and materials at the end of the Breakfast.)
SOLD
LANYARDS
Cost: $19,000 (EXCLUSIVE)
Create walking billboards to be worn by all attending buyers and the press at Global Pet Expo. Place your company name or logo on the lanyard. You will be assured to drive high volumes of traffic to your booth and create brand awareness. (Note: Exhibitor is responsible for creating the lanyard artwork. Lanyards are produced and shipped by Global Pet Expo.)
AVAILABLE
BANNERS
Cost: $Pricing varies and is based on size and location
Deadline: Final artwork Due December 31, 2008
Pricing varies based on size and location From the lobby to the main entrance, banners will make a lasting impression on all Global Pet Expo buyers. Build your company’s brand and maintain customer loyalty. Banner locations can be found at http://www.ges.com/interactivevenue/ and enter the code GPE09. This interactive website will assist you with locations and pricing.
(Note: Exhibitor must supply artwork. The banner is yours to keep and will be returned to your booth at the end of the Show.)
SOLD
EXHIBIT HALL BAGS
Cost: $10,000 (EXCLUSIVE)
Have your company name be one of the most recognizable at Global Pet Expo by sponsoring the Official Exhibit Hall Bag. A handy carryall, the bag will be supplied to all attending buyers and members of the press at the registration counters. The Show Guide will be included in the bags.
(Note: Exhibitor is responsible for producing and shipping bags to the Show. Global Pet Expo logo is required to be included on the bags. Inserts or product sample may be included in the exhibit hall bags.)
AVAILABLE
EXHIBIT HALL BAG INSERTS
Cost: $2,500
Include your company’s product information on a flyer, which is given to all attending buyers and the press at the registration counters which is included in the Exhibit Hall Bags. It’s a virtual guarantee that each buyer and member of the press will walk away with at least one piece of information about your company.
(Note: Exhibitor must provide flyer which can be no larger than 81/2w x 11h. Bag must be sponsored to have insert included.)
AVAILABLE
FREESTANDING FRAMED ADVERTISEMENT
Cost: $4-Sided $3,500, 2-Sided $2,000 or 1-Sided $1,500
Deadline: Final Artwork Due December 31, 2008
From the lobby to the main entrance, there is no doubt that a freestanding framed panel will make a huge impact on Global Pet Expo buyers and the press. This can’t-miss opportunity increases your company’s brand image, promotes your product line and directs the buying audience to your booth. Size of each panel is 38 1/8" wide x 86 1/4" in height. Please click here for a four-sided diagram.
(Note: Exhibitor must supply artwork.)
AVAILABLE
LIGHT BOXES
Cost: $4,000
Deadline: Final artwork Due December 31, 2008
Attendees entering the San Diego Convention Center will follow a very specific path. Along this path will be a larger-than-life ad on a two-sided light box that will promote your brand. Strategically placed throughout the lobby area, light boxes will allow your company to increase visibility and generate leads resulting in sales! The light box stands 84” 13/16 in height and 36” 15/16 wide.
(Note: Exhibitor is responsible for supplying artwork. Light Box graphics will not be returned to exhibitor’s booth unless specifically requested. Light Box panels are mounted on plexi and are not removable. If exhibitor requests the panels be returned to their booth, they are responsible for packing and shipping.)
AVAILABLE
LOBBY DISTRIBUTION
Cost: $2,500
Deadline: December 31, 2008
Even before attendees walk the floor, thousands of them will pass through the lobby receiving your company’s flyer or product sample. Instantly gain long-lasting exposure for your company by handing out promotional materials or product in one the busiest spots of the San Diego Convention Center.
(Note: Exhibitor is responsible for staff person and distribution.)
AVAILABLE
MORNING COFFEE STATION
Cost: $1,750 Per Day
Sponsor the daily morning coffee station and gain company recognition in front of thousands of qualified buyers. The Morning Coffee Station will be located in the lobby near the main entrance. We will post signs with your logo to promote your sponsorship.
(Note: Exhibitor must provide logo and booth number.)
SOLD
NETWORKING RECEPTION
Cost: $26,000 (EXCLUSIVE)
Host the Annual Networking Reception and put your company name before the most qualified audience. When Global Pet Expo closes on Friday, buyers, suppliers, and other industry VIPs will flock to this networking opportunity to unwind, catch up with old friends and make new contacts. Global Pet Expo will post the winners of the New Product Showcase, Best in Show and Best Booth Awards.
To maximize your exposure as the Networking Reception Sponsor, Global Pet Expo will provide the following:
 
ONLINE BANNER AD ON BUYER REGISTRATION PAGE
Cost: $2,000 per month (EXCLUSIVE)
The Global Pet Expo website receives more than 65,000 unique visitors each month from October through March. By placing a web banner ad on the Buyer Registration Page your company creates a stronger brand identity for your products. Your web banner ad will be the first thing any retailer will see when they visit this page, luring them to click on the ad first. This web banner ad will also include a hyperlink to your website. What a great way to reach current and new customers before the show!
(Note: Exhibitor is responsible for supplying artwork.)
AVAILABLE
ONLINE EXHIBITOR LISTING LOGO-LINK
Cost: $1,000 Per Logo
Prior to the show, let your company stand out above the rest by placing a logo-link next to your exhibitor listing on the Trade Show floor plan on the Global Pet Expo website. Your logo will link to a URL you provide. Your logo will be posted on the Global Pet Expo website for all buyers and attending press to see prior to the Show.
(Note: Exhibitor is responsible for providing logo and URL.)
SOLD
PRESS OFFICE
Cost: $6,500 (EXCLUSIVE)
When the trade, consumer and business press arrive at Global Pet Expo their first stop is the Press Office, which will be located outside the main entrance. Over 200 members of the press attended Global Pet Expo in 2008 from all of the major media outlets, including pet industry trade and consumer magazines, local and national newspapers and television. A continental breakfast, plus beverages and snacks will be available for the press in the Press Office throughout the Show. This opportunity allows you to hang a banner and hand out promotional materials, provide giveaways and your product on (2) 8-ft. draped tables. Room signage will include your logo. Each of these will make repeated impressions on the all-important at-show press.
(Note: Exhibitor must provide banner, promotional materials, giveaways, product and logo. Exhibitor is responsible for setting up display and removing display at the end of the Show.)
AVAILABLE
RETENTION E-NEWSLETTER SENT TO PRE-REGISTERED BUYERS
Cost: $3,000
Prior to the Show, Global Pet Expo will send a series of HTML retention e-mails to over 5,000 pre-registered buyers. This is your opportunity to promote a show special and information about your company that reminds attendees your booth is a “must see.” Your banner ad will appear on the top of the e-Newsletter along with other important show information. Copy is optional to include in this blast e-Newsletter.
(Note: Exhibitor must provide copy. 100-word limit including URL and/or a non-automated banner 468 w x 60 h pixels no larger than 8K with a URL.)
AVAILABLE
SHUTTLE BUS HEADREST COVERS
Cost: $10,000 (EXCLUSIVE)
Deadline: Final Artwork Due January 9, 2009
Be the first and last company buyers and the press see as they travel back and forth to the San Diego Convention Center. The shuttle bus is the most popular mode of transportation during Global Pet Expo, and the shuttle bus headrest covers are a great place to promote your company. Your company logo and booth number will appear on front and back of the headrest covers in all 10 shuttle buses, that’s 500 seats!
(Note: Exhibitor is responsible for providing artwork.)
Click here to download the Sponsorship Agreement
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