Social Media Tool Kit for Buyers

Home / Social Media Toolkits / Social Media Tool Kit for Buyers

Instructions

Graphics and Messaging

  • Utilize the messaging, assets and content ideas below to create turnkey social media posts to promote your participation at Global Pet Expo 2024.
  • Social media graphics are available to promote your attendance at Global Pet Expo 2024. You’re also welcome to use your own photos, videos and graphics with the provided sample messaging or leverage our content ideas to inspire your next viral post.

When you are ready to create a post:

  1. Upload your choice of image, video or graphic to any social media channel.
  2. Copy/paste or customize a caption from our suggestions below.
  3. Fill in any blanks if applicable.
  4. Tag Global Pet Expo’s social channels @GlobalPetExpo and add the hashtag #GlobalPetExpo.
  5. Post away!

GIPHY Stickers

Get creative with your Instagram Stories by adding Global Pet Expo GIPHY stickers to your posts. Click here to view the GIPHYs.

How to Use Stickers

  1. When creating an Instagram story, click on the square smiley face icon on the top of the screen. 
  2. Type “Global Pet Expo” or “Global Pet Expo 2024” in the search bar. You will find a variety of animations.
  3. Click on the sticker you’d like to use to add it to your Story.
  4. You can hold down on the sticker to move it around or resize it.
  5. Post your Instagram Story! 

Social Media Channels

Global Pet Expo is active on the following channels. Be sure to follow us and tag @GlobalPetExpo on your posts!

#GlobalPetExpo

Use our official hashtag #GlobalPetExpo when posting your content about the show to increase engagement on your content.

Graphics

Check out Global Pet Expo’s downloadable show graphics to spread the word to your customers that you’re attending the show.

Download Graphics Here

Messaging & Content

Pre-Show

Content Ideas
  • Snap a team or group photo outside your store or office and introduce them before the show.
  • Create a video/ Instagram Story showcasing your storefront while talking about the types of products you carry and new products you hope to find at the show.
  • Are you a first-time buyer? Share why you decided to attend the Global Pet Expo and what you’re most excited to see!
  • Engage with your customers and ask what types of products they’d like to see in your store this year. Use their responses to help you plan out your time at the show.
Messaging
  • Our team is heading to Orlando for #GlobalPetExpo to see all of the newest pet products and trends. Follow along to see more from the show!
  • We are thrilled to be attending #GlobalPetExpo 2024, and we can’t wait to connect with other pet professionals at the show.
  • We’re attending #GlobalPetExpo to find the latest pet products hitting the market! Tell us what you’d like to see more of in our store(s)!
    • Tip: This is a great opportunity to use the Q&A sticker in Instagram Stories!
  • We are on the hunt for [list/name products your team is hoping to find] at #GlobalPetExpo this year!

At the Show

Content Ideas
  • Create a “day in the life” at Global Pet Expo vlog-style video.
  • Snap a team photo on the show floor.
  • Use Instagram Stories to share what you’re discovering on the show floor and engage with your customers back at home in real time.
  • Share some key takeaways from your favorite Global Learning Series sessions on Instagram Stories.
  • Stop by the Sports Bar for a drink and a great photo opp.
  • Hope on the show floor trolley and share all the sights on the show floor.
  • Share behind-the-scenes images and/or videos of some new products you found, interesting facts you learned, or people/exhibitors you met.
Messaging
  • We’re scoping out all the latest pet products hitting the market this year at #GlobalPetExpo. Tune in to see what we discover along the way!
  • We’re here in Orlando for three days of exhibits, education and networking at #GlobalPetExpo 2024!
  • Our team has found some amazing new products at #GlobalPetExpo that we can’t wait to share with our customers!
  • We’re representing [City, State, Country OR Company] at #GlobalPetExpo 2024, scoping out the latest pet products hitting the market this year!
  • We just finished up at [Global Learning Series session name], where we learned [insert key takeaway or fact from the session]. #GlobalPetExpo

Post Show

Content Ideas
  • Create an image carousel or video of your favorite moments from the show.
  • Create a video about the top 5 trends, products or brands you discovered at the show.
  • Share a photo with your fellow pet industry professionals you met at Global Pet Expo, and be sure to tag them.
Messaging
  • Check out these highlights from a successful #GlobalPetExpo 2024.
  • We had a great time at #GlobalPetExpo scoping out the latest pet products, meeting fellow pet industry professionals and catching up on the top pet care trends for 2024.
  • We can’t wait to show you the latest products we discovered at #GlobalPetExpo — coming in-store soon!