Content Status Insights

Free Member Report to Download Now! The Pet Industry's First "Perfect SKU® Report"

Launched at this year's Global Pet Expo, APPA members can now download the pet industry's first "Perfect SKU® Report" featuring the trends, highlights, and lowlights from analysis of over 24,000 online pet industry product pages.

Undoubtedly, the product page is the epicenter of online success in today's digital marketplace. To help our members maximize their online growth opportunities, APPA has a relationship with Content Status, a leader in product-page content auditing to deliver market insights to improve e-commerce strategy and increase sales.

Download the "Perfect SKU® Report" and learn what brands and retailers in pet care are doing well - and not so well - when it comes to product content. In a recent industry survey, Content Status surveyed pet brands and retailers to gauge sentiments about the state of their product pages. These findings shed light on the pet industry's most pressing product content obstacles and actionable opportunities to address them.

Download the "Perfect SKU® Report"

Content Status works with companies to quickly assess, identify and update their online product content to ultimately make improvements that will fuel higher conversions and brand growth. After viewing the report, you'll come away with new, actionable ideas to increase e-commerce sales this year! If you have any questions, feel free to email us at