Exhibitor Success & ROI Center
5 Steps to Exhibitor Success
Global Pet Expo’s Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find over $10,000 of proven-effective expert guidance and resources to help make sure every dollar and every hour your company invests in exhibiting supports your business objectives and delivers measurable, financial value beyond cost.
Follow this proven-effective 5-step exhibitor success process to plan for your success.
Step 1. GET CONTROL: Download FREE Planning, Cost Control and Measurement Tools
1. Tradeshow Planning & Productivity Management Tool
2. Exhibit Budgeting & Cost Control Tool
3. Exhibit & Financial Performance Metrics Tool
Step 2. PLAN TO WIN: Complete 5 Strategic Planning Exercises at Target Timeframes:
1. Define Your Outcomes – 14 weeks prior
2. Identify & Attract Your Ideal Visitors – 13 weeks prior
3. Manage Your Visitor’s Experience – 12 weeks prior
4. Manage Your Leads – 8 weeks prior
5. Measure Your Performance & ROI - 6 weeks prior and update after the show
Step 3. Watch and Learn: VIEW ON-DEMAND webinar:
New Exhibitor Web-Briefing:
How to Have a Positive and Productive Global Pet Expo Exhibiting Experience
As part of our new exhibitor onboarding program, we encourage/require all new exhibiting companies to participate in a web briefing to prepare for the show. In just 60 minutes, without leaving your desk, Global Pet Expo staff and America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will share important information about the expo and overview the key elements of the new exhibitor onboarding program. No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web briefing more informed, more focused, and better prepared with new knowledge and practical tools to exhibit more successfully at the Global Pet Expo.
Step 4. Read and Learn more: Topical Articles Provide additional insights and ideas:
Plan for Success:
- Glossary of Exhibiting Terms
- Improving Exhibiting Effectiveness
- Two Important Outcomes Your Exhibit Should Deliver
- Plan to Win: Exhibiting by Objectives
- First Time Exhibitor Guide
Promote Your Participation:
Create an Effective Exhibit:
- 9 Steps to Stand Out and Be Remembered
- A Worthy Destination-How to Design a More Effective Exhibit
- Why Should an Attendee Visit YOUR Booth?
Prepare Your Staff:
Manage Your Leads:
- CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
- Closed-Loop Lead Management
Measure Your Performance & ROI:
Step 5. Ask our tradeshow expert: Email Q&A
APPA made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting productivity questions you may have. Please take advantage of this FREE service to get quick expert answers to your most pressing exhibiting productivity questions. Submit your question now!