Social Media Tool Kit for Speakers

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Instructions

Utilize the messaging, assets and content ideas below to create turnkey social media posts to promote your participation at Global Pet Expo 2024.
Social media graphics are available to promote your attendance at Global Pet Expo 2024. You’re also welcome to use your own photos, videos and graphics with the provided sample messaging or leverage our content ideas to inspire your next viral post.

When you are ready to create a post:

Upload your choice of image, video or graphic to any social media channel.
Copy/paste or customize a caption from our suggestions below.
Fill in any blanks if applicable.
Tag Global Pet Expo’s social channels @GlobalPetExpo and add the hashtag #GlobalPetExpo.
Post away!

Get creative with your Instagram Stories by adding Global Pet Expo GIPHY stickers to your posts. Click here to view the GIPHYs.

How to Use Stickers

When creating an Instagram story, click on the square smiley face icon on the top of the screen.
Type “Global Pet Expo” or "Global Pet Expo 2024" in the search bar. You will find a variety of animations.
Click on the sticker you’d like to use to add it to your Story.
You can hold down on the sticker to move it around or resize it.
Post your Instagram Story!

Global Pet Expo is active on the following channels. Be sure to follow us and tag @GlobalPetExpo on your posts!

Use our official hashtag #GlobalPetExpo when posting your content about the show to increase engagement on your content.

Check out Global Pet Expo’s downloadable show graphics to spread the word that you’re speaking at the show.

Content Ideas

Download the social media graphics from the toolkit and create a post informing your audience of your speaking engagement at Global Pet Expo. Share details about the time and location of your session(s), and what you will share.
Share or tease out some top-line talking points or data about your presentation topic.
Post a brief bio and talk about your experience or expertise on your session topic.
Share any behind-the-scenes content preparing for your session.
Share videos/Instagram Stories teasing out some of the topics you’ll be discussing during your session(s).
Snap photos of your travels to Orlando.

Messaging

I’m excited to announce that I’ll be leading a session at #GlobalPetExpo this year as part of the Global Learning Series! Join my session [session name] on [date and time] [in/at] [session location], where I’ll be discussing [main topic/talking points]. Let’s connect!
I’m leading a session at #GlobalPetExpo 2024! Be sure to stop by [room number] on [day] at [time] to catch my session on [session name].
Join me on [date and time] [in/at] [session location] for my session [session name] at #GlobalPetExpo and learn about [topic details].

Content Ideas

Capture photos and/or videos of your presentation during your session.
Take a selfie with your session audience behind you, or with any attendees you meet after your session.
Take a photo of the Global Pet Expo signage with your speaking details listed.
Snap a selfie or take a group shot on the show floor and share your favorite things about the pet industry.
Talk about another speaker session you attended and discuss your top takeaways.
Share a carousel or video recap of your time at Global Pet Expo.
Create a “day in the life” speaking at Global Pet Expo vlog-style video.

Messaging

If you’re here at #GlobalPetExpo, be sure to stop by [location] on [day] at [time] to catch my session, [session name].
Join me today at [time] for my session on [session name] [in/at] [location]! #GlobalPetExpo
I’ve had a blast speaking on [session topic(s)] at #GlobalPetExpo 2024! Here’s a look behind-the-scenes at what I’ve been up to this week.