Enter the New Products Showcase
Generate Buzz for Your Newest Products
Are you debuting a new product at Global Pet Expo 2024 and seeking media attention, industry recognition, and product sales?
Register your product in the New Products Showcase where 93% of attendees convene to source the latest products for their customers. This 45,000 square-foot space on the trade show floor is set aside to recognize the year's best creative efforts in new product and point-of-purchase displays.
Submissions are now closed. On-site submissions will not be accepted.
Cost to Enter
Product: $300
Point-of-purchase display: $350
Did You Know?
3 out of 4 buyers at the show purchase at least one product they discover at the New Products Showcase
Earn Best in Show Recognition
All entries into the New Products Showcase are automatically eligible for the Best in Show Awards, the most coveted awards given in the industry.
Buyer attendees vote for the best new products and point-of-purchase display during Global Pet Expo. Winners are announced at the Annual New Products Showcase Awards on Thursday, March 21 at 5:30 PM on the Spotlight Stage. The award presentation happens right on the busy show floor and attracts buyers and mega-media attention.
Products are judged within the following categories:
| Farm and Feed | A comprehensive range of products for the crossover between livestock and pets, including equine and poultry, pigs, and goats. Products may include feed, specialty feed, feeders, brushes, chicken coops, and more. |
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| The Modern Pet | Stylish, trendy or luxury products for animals such as clothing, lifestyle brands, costumes or accessories. |
| Pet Sustainability | Products that promote continual sustainable improvement that directly reduce the impact of pet products on the global environment and communities. |
| Pet Tech Innovation | Showcasing emerging brands and technology-forward products such as wearables, location monitoring, health aides, and other innovative devices across all animal types. |
| Dog Food/Treats | Any consumable product intended to contribute to the dietary requirements or wellness of canines. Excludes medicine. Dry kibble wet/canned food, raw, grain-free options, and specialty formulas tailored for specific dietary needs. Snacks and treats designed to reward and indulge dogs during training or as occasional treats. |
| Dog Products | Dog toys, beds, collars, leashes, carriers and travel accessories, grooming products, training and behavior aides, health and wellness products, apparel, waste management, training tools, safety products, and more. |
| Aquatic | Any product that is intended for use with any aquatic animal such as saltwater or freshwater fish or amphibians. This includes products related to the upkeep of ponds. |
| Bird | A product intended for use with birds. |
| Natural | Natural products are products that are marketed to promote their natural properties and may include products that are labeled as natural, organic, holistic, environmentally friendly, or non-GMO. These may include products designed for any animal category. |
| Point of Purchase | A Point-of-purchase display is a merchandising display unit that includes the product and the display unit. |
| Reptiles | Any product intended for use with reptiles including, snakes, lizards, turtles, iguanas, geckos, bearded dragons, and tortoises. |
| Small Animal | Any product intended for use with small mammals (that are not dogs or cats), and may include hamsters, rabbits, guinea pigs, ferrets, gerbils, rodents, or other small mammals. |
| Cat | Any product intended primarily for use with cats |