Social Media Tool Kit for Media & Influencers

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Instructions

Graphics and Messaging
  • Utilize the messaging, assets and content ideas below to create turnkey social media posts to promote your participation at Global Pet Expo 2023.
  • Social media graphics are available for download for Facebook, Instagram, Twitter, LinkedIn and TikTok. You’re also welcome to use your own photos, videos and pictures with the provided sample messaging or leverage our content ideas to inspire your next viral post. 
  • When you are ready to create a post:
  1. Upload your choice of image, video or graphic to any social media channel.
  2. Copy/paste or customize a caption from our suggestions below.
  3. Fill in any blanks if applicable.
  4. Tag Global Pet Expo’s Social Channels and add the hashtag #GlobalPetExpo.
  5. Post away!
GIPHY Stickers

Get creative with your Instagram Stories by adding Global Pet Expo GIPHY stickers to your posts. Click here to view the GIPHYs.

via GIPHY

via GIPHY

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via GIPHY

How to Use Stickers

  1. When creating an Instagram story, click on the square smiley face icon on the top of the screen. 
  2. Type “Global Pet Expo” in the search bar. You will find a variety of animations. 
  3. Click on the sticker you’d like to use to add it to your Story.
  4. You can hold down on the sticker to move it around or resize it.
  5. Post your Instagram Story! 

Social Media Channels

Global Pet Expo is active on the following channels. Be sure to follow us and tag @GlobalPetExpo on your posts!

#GlobalPetExpo

Use our official hashtag #GlobalPetExpo when posting your content about the show to increase engagement on your content.

Graphics

Ready-to-use Social Media Graphics

We’ve got ‘Everything You Need’ to amplify your Global Pet Expo presence on social media! Check out downloadable show graphics tailored to exhibitors to easily and effectively spread the word.

Download Graphics Here

Messaging & Content

Pre-Show

Messaging

  • Orlando, here we come! We're headed to #GlobalPetExpo 2023 to see the latest in pet product innovation! Follow along this week for updates.
  • What’s new in the pet industry? I’m headed to #GlobalPetExpo 2023 to find out! Stay tuned. 
  • We’re headed to #GlobalPetExpo in Orlando to scope out the latest pet products! Make sure to follow along as we share highlights from the show.

Content Ideas

  • Use Global Pet Expo GIPHYs in stories to let your audience know you’ll be attending the show. 
  • Bringing a companion? Take pics or create a reel of you and your travel buddy gearing up for the show. 
  • What are you bringing with you to the show? Create a reel with your expo essentials. 
  • Snap photos or take a video of your travels to Orlando.

At the Show

Messaging

  • I’m here at #GlobalPetExpo discovering the latest in pet product innovation and connecting with the pet care community! Follow along this week for a behind-the-scenes look at the show.
  • Scoping out the latest pet products at #GlobalPetExpo! 
  • Excited to be here at #GlobaPetExpo with [organization or pet attendee] to find the latest and greatest pet products! 
  • ‘Everything You Need’ for your pet is here at #GlobalPetExpo! Take a look at some of my favorite new products so far.

Content Ideas

  • Create a “day in the life” at Global Pet Expo vlog-style video or Reel.
  • Take a selfie in front of the Orange County Convention Center. 
  • Take selfies with pets and products as you roam around the show.
  • Create a Reel from our exclusive influencer and media events throughout the week.
  • Create a Reel/carousel of some of your favorite booths, pets, speaking events, products, and moments you saw each day. 
  • Use Global Pet Expo GIPHYs in stories to document your experiences in creative and fun ways
  • Introduce your new friends/favorite products to your followers.
  • Share product demonstrations (with exhibitor permission, of course!) of your favorite products.

Post Show

Messaging

  • Check out my favorite moments from a successful #GlobalPetExpo 2023!
  • Check out the top 5 trends I saw at #GlobalPetExpo 2023. 
  • We had a great time at #GlobalPetExpo scoping out the latest pet products, making new friends, discovering new products and learning about the top pet care trends for 2023!

Content Ideas

  • Put together a carousel or Reel of your favorite moments from the show.
  • Create a Reel or video talking about the top 5 trends you saw at the show or what new products and brands you're excited to see/work with in 2023.
  • Did your travel buddy have a great time? Create a reel showing off your pet’s Global adventures. 
  • Share a photo with new friends you met at Global Pet Expo, and be sure to tag them.