Design Secrets for Pet Store Retailers
Mar 19, 2024 1:30 PM — 2:45 PM
This workshop is designed to assist the small to medium size pet retailer in sourcing ways to enhance their “Retail IMPACT” in today’s ultra-competitive retail pet marketplace. Chris Miller specializes in retail stores and has designed, consulted, and built well over 3500+ stores in the last 42 years. Chris’ experience in all walks of retail life will lend new ideas from store design, interior fixturing and more!
What you will take back from this session:
- Space planning techniques – space allocation 3 ways to increase your floor selling space
- Traffic Flow – the life blood to sales, use of department locations to aid in traffic flow
- Use of focal points, sightlines, angles, and lighting tie in for added visibility
- Merchandising 10 Commandments and how to build end cap displays
- Employee selling tactics and customer service expectations
- Retail Management techniques for owners and supervisors
- How to critique you store and implement non-negotiable standards (Checklist)
- How to set and maintain merchandising and promotional handbook
- Entry level lighting design to trigger impulse sales (Lighting Made simple)
- Space saving Ideas for small stores or added selling space for any size store
- Specialty fixturing – unique and new ways to create innovative displays
- Costing and budgeting for remodeling and new stores. Return on Investment.
- Creative Signage that sells! Words to use, locations and tips to trigger impulse sales
What you will take back from this session:
- Space planning techniques – space allocation 3 ways to increase your floor selling space
- Traffic Flow – the life blood to sales, use of department locations to aid in traffic flow
- Use of focal points, sightlines, angles, and lighting tie in for added visibility
- Merchandising 10 Commandments and how to build end cap displays
- Employee selling tactics and customer service expectations
- Retail Management techniques for owners and supervisors
- How to critique you store and implement non-negotiable standards (Checklist)
- How to set and maintain merchandising and promotional handbook
- Entry level lighting design to trigger impulse sales (Lighting Made simple)
- Space saving Ideas for small stores or added selling space for any size store
- Specialty fixturing – unique and new ways to create innovative displays
- Costing and budgeting for remodeling and new stores. Return on Investment.
- Creative Signage that sells! Words to use, locations and tips to trigger impulse sales