Epic Fails: lessons I have learned from both sides of the table.

Strategic partnerships and growth initiatives are more important than ever in 2023.In the rapidly evolving pet health market, it seems every company is scrambling to change their customer experience to play catch up to what the modern pet parent demands. What this means is that organizations are going through an unprecedented rate of change. Change can range from complex digital transformation to something as seemingly simple as adding a new service or product offering. Change today almost always involves partnerships, as ecosystems are the future. Last year 82% of B2B Business leaders planned to grow their business by increasing their partnerships and 57% said they used these partnerships to acquire new customers.