How Microbiome Breakthroughs are Changing Pet Healthcare –Linking the Gut to Whole Body Health

Pet owners are seeking high-quality functional pet food and supplements that can support their pet's wellbeing. The increasing demand for such products presents an opportunity for pet brands and retailers, but brands must focus on quality ingredients and unique product features to stand out on a crowded shelf and meet the evolving demands of pet owners.  With the recent explosion of interest in, and research on, the microbiome as a tool not just for gut but for whole body health, there is an opportunity to meet the demands of pet owners and promote pet health in a unique way.  In this session, we'll cover some recent research results, showcasing biotic ingredients and six different soft chews with unique targeted benefits.

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