Next Wave Private Label: How Independent Retailers Can Play with the Big Dogs

Today's pet retail marketplace is more competitive than ever, and it's not getting any easier. Independent retailers and regional chains face constant competitive pressure from every direction, including Amazon, Chewy, mass merchants, grocery chains, club warehouse stores, and more. Developing store brand products is a proven strategy for customer loyalty and retention, but in the past, the cost of entry and the logistic challenges have been prohibitive for all but the biggest chains. Enter the Next Wave in Private Label! By concentrating on niche categories and working with flexible MOQ manufacturers, small chains and even single location stores can make Private Label products a profitable and secure niche that improves profitability and, most importantly, keeps customers coming back to YOUR store, not taking your recommendations to the nearest screen to compare price and order online. The talk will cover these topics: 1-Private Label Pet Consumable Categories: which are viable for small to medium retailers?2-Tips for Finding the Right Manufacturer 3-How to Work with Contract Manufacturers 4-Packaging: the Digital Revolution 5-Cooperative Private Labeling: The Buddy System 6-Private Brands for Distributors7-Co-Existence: how mainstream brands and Private Label products can work together in your store8-Conclusions and Action Steps