The Growing "Unfair Marketing Advantage" in the Pet Industry

Times have changed. Marketing used to be a way to communicate product and service benefits to your customers. Now it's a way to provide content that is valuable to your customer. More and more, consumers are gravitating toward emotional decision-making. It makes a huge difference in the ways you can communicate with your audience. This approach takes some finesse to weave it into your marketing strategies. In this engaging session, you will learn how to create a profitable transition to more relevant marketing techniques. Beth Miller has spent decades working with businesses, many in the pet industry, from big box to independents, on developing a more efficient and profitable approach to business wins. Spend some time with your colleagues as this session catalyzes new ideas, inspires invisible collaborations, utilizes what is "inside the box," and discovers what might be useful and powerful "outside the box." Attendees are encouraged to bring questions about challenges and opportunities for their specific business or niche. Beth is here to help you learn, grow, and earn.