The Power of Paid Advertising for Pet Products: Building a Dual Strategy for Your eCommerce Brand

When it comes to growing your eCommerce business and pet product sales, nothing beats the power of paid advertising — especially when you combine social media and pay-per-click campaigns together into one integrated strategy.

In this discussion, Inflow president Jen Holzman will explain how we built a dual paid search/social strategy for leading pet brand Tactipup to help them achieve their best sales month ever, including record-breaking seven-figure revenue numbers. She’ll explain the proven tactics we used to build omnichannel campaigns that fed each other’s successes, give her recommendations for applying them to similar eCommerce brands, and answer attendees’ questions on creating a successful paid marketing strategy for their own companies.