The Retailer's Role in Consumer Education

Consumers are focusing more and more on sustainability as a key driver of purchasing decisions. Retailers have a critical role to play in helping consumers understand sustainable products on the market today. They have the unique opportunity to highlight those brands that are doing impactful work and back their rhetoric up with action. Perhaps the most sustainable action a retailer can take is to focus on the sustainable products they are selling - more than any other store action (though, of course, every small step matters!)

Join PSC as we help to decipher various certifications, what they mean, and how brands use them to help curate your retail experience for sustainability-minded consumers. We will review how to identify the real green initiatives with an overview of common greenwashing techniques. Learn how PSC's Accreditation program can help identify brands that have met a rigorous verification process and demonstrated continuous improvement, and how Indiepet is collaborating with green stores as well.  The demand is there - learn how you can get the right products into the right consumer’s hands.