Unleash Your Retail Magic With Strategic In-Store Events! (PANEL)

In an ever-evolving retail landscape, where big box stores and online retailers dominate the market, the power of in-store events has emerged as a formidable strategy for independent retailers. Join us in this enlightening panel session as we delve into the art of utilizing in-store events to drive sales, foster a strong sense of community spirit, and gain a competitive edge. Discover the secret sauce of successfully partnering with suppliers to fund these events, allowing retailers to create memorable experiences that resonate with customers and set their stores apart from the crowd. Attendees will learn innovative event and planning ideas from a panel of award-winning pet retailers who have mastered the art of hosting small and large in-store events. You’ll discover their secrets for establishing long-lasting partnerships with suppliers and distributors, both at home and at trade shows, resulting in free and discounted products and strong event support. In addition, you’ll receive tools for effective media strategies and editorial placements to amplify the reach of your events. Elevate your event promotion game and watch as your in-store gatherings become the talk of the town and keep your customers coming back repeatedly!