Unveiling Stewardship & Sustainability: Navigating Consumer Trends & Expectations

In the realm of the pet food industry, understanding sustainability is crucial as it reshapes consumer behaviors and propels trends. This presentation delves into the intricate relationship between sustainability, consumers, and evolving pet food trends. Amidst a changing landscape, a toolkit is essential, as we can no longer rely on past models. This session explores the synergy between consumer drivers, behavioral research, and the shaping of sustainability trends, offering insights into creating successful new products while adapting to the ever-evolving trend landscape. Sustainability isn't just a buzzword; it's a transformative force that touches every facet of the pet food industry. This presentation goes beyond the surface, dissecting how sustainability influences consumers and steers the trajectory of pet food trends. The playbook of the past is obsolete as the drivers have shifted, amplified by the waves of change since the first outbreak. Multiple pathways exist, each with its own set of potential outcomes. Products and messaging should evolve ahead of behavioral changes, launching when consumers are most receptive. We will explore how consumer drivers and behavioral research intersect with sustainability trends, shaping the creation of innovative products.