Winners of 13th Annual New Products Showcase Awards Recognized at Global Pet Expo 2023

Mar 23, 2023

STAMFORD, CONN. (March 23, 2023) – The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) today announced the winners of the 13th annual New Products Showcase Awards, revealed during Global Pet Expo’s “Best in Show'' Awards ceremony.  The Best in Show, second and third place honors were awarded across nine product categories, including aquatic, bird, boutique, cat, dog, natural, reptile, point of purchase and small animal. The award winners are selected based on the voting results of international and domestic buyers attending Global Pet Expo.

“We are proud to recognize the winners of the 2023 New Products Showcase Awards,” said Celeste Powers, President of PIDA. “With more than 1,000  submissions for this year’s awards, voting was extremely competitive amongst some of the pet industry’s best, from newcomers to industry juggernauts. Congratulations to this year’s winners!”

The 45,000-square-foot New Products Showcase space on Global Pet Expo’s show floor recognizes the year’s best creative efforts in new products and point-of-purchase displays. Winners were announced during the pet industry’s premier event from the New Products Showcase “Spotlight Stage.” This year’s event was emceed by Sterling Davis, founder of the non profit TrapKing Humane Cat Solutions and social media influencer known as the “cat rapper,” and Nathan Kehn, content creator and social media influencer known as “Nathan the Cat Lady.”

“New Products Showcase is a bright spot amongst the many events offered at Global Pet Expo. It allows us to spotlight revolutionary new products within the industry that are truly reflective of the market. We continue to be impressed by the breadth and innovation displayed at the  New Products Showcase,” said APPA President and CEO Peter Scott. “Being selected as a winner gives exhibitors added product visibility among all show attendees, including media and buyers, as well post-show promotional opportunities.”

The New Products Showcase features the latest products and designs hitting the market each year. Out of the more than 1,000 submissions received this year, the following were selected as winners by voters: 


  • Best In Show: AquaSprouts Aquarium Garden, Pet Retail Direct Inc. (Booth 4850)

  • Second Place: Low Boy, Zoo Med (Booth 4230)

  • Third Place: Betta/Ornamental Shrimp Aquarium Starter Kits, SunnyWay (Oscar) (Booth 2401)


  • Best In Show: Happy Beaks Enhanced Interactive & Humanized Toys, A&E Cage Company LLC (Booth 2614)

  • Second Place: Manna Pro Superworm Swarm, Compana Pet Brands (Booth 3001)

  • Third Place: Foraging Fun Pack for Pet Birds, Lafeber-EmerAid (Booth 4905)


  • Best in Show: Wigglin' Snake, Ethical Products Inc./Fieldcrest Farms (Booth 4619)

  • Second Place: Cuppy Cake, Puppy Cake (Booth 5800)

  • Third Place: Strawberry Yak Cheese Chews for Dogs, Yak9 Dog Chews (Booth 1141)


  • Best in Show: LickiMat® Riser™, LickiMat (Booth 4064)

  • Second Place: Made by Nacho Digestive Support Turkey & Pumpkin, Made by Nacho (Booth 2769)

  • Third Place: PETJOA Kitty-Medi-Check, FutureBioWorksUSA Corp. (Booth 1621)


  • Best in Show: PetCakes Complete Baking Kit for Dogs, Lucky Paws Inc. (Booth 5804)

  • Second Place: Strawberry Yak Cheese Chews for Dogs, Yak9 Dog Chews (Booth 1141)

  • Third Place: Dr. Bob Goldstein’s Wisdom® Original 3-Part Blend, Earth Animal (Booth 620)

Natural Pet

  • Best in Show: Bocce's Bakery Food Toppers, Bocce’s Bakery (Booth 809)

  • Second Place: Scented Soy Candle for Pet Odors, Project Sudz (Booth 448)

  • Third Place: Roots - The Wolf, Adored Beast Apothecary (Booth 438)

Point of Purchase

  • Best in Show: Birthdays Start Here Tray, Puppy Cake (Booth 5800)

  • Second Place: MOON RUNNER, Exotic Nutrition Pet Products (Booth 2660)

  • Third Place: PetPlate Gently Cooked Entrées Impulse Freezer, PetPlate (Booth 3872)


  • Best in Show: Zylafen® for Reptiles, ZYMOX and Oratene by Pet King Brands (Booth 3255)

  • Second Place: Josh's Frogs Dart Frog BioBedding (4 quart), Josh`s Frogs (Booth 5764)

  • Third Place: biOrb EARTH Vivarium, OASE Living Water (Booth 4141)

Small Animal

  • Best in Show: "NIBBLES" Pride Follow the Rainbow SA Collection, A&E Cage Company LLC (Booth 2614)

  • Second Place: Natural Behaviors® Foraging Pellets, FM Brown`s Sons Inc. (Booth 4962)

  • Third Place: The Halo, Happy Habitats (Booth 3370)

For more information about the New Products Showcase Awards and Global Pet Expo, visit


Global Pet Expo, the pet industry’s premier event, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The show features more than 1,000 exhibitors, 3,500 booths and over 3,000 new product launches annually. Each year, the event gathers 6,000+ pet product buyers from around the world. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, media and other qualified professionals. For more information, visit and follow us on Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok.


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following APPA Gives Back initiativesPets Add Life (PAL), the Human Animal Bond Research Institute (HABRI)Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Pet Industry Joint Advisory Council (PIJAC) and Pet Care Trust and Pets in the Classroom. Visit for more information, and follow us on FacebookInstagramLinkedInTwitter and YouTube.

Pet Industry Distributors Association (PIDA) is the premier trade association representing the interests of pet product distributors since 1968. The mission of PIDA is to enhance the well-being of the wholesaler-distributor, to promote partnerships with their suppliers and customers and to work cooperatively with other organizations in fostering the human-companion animal bond. PIDA is also proud to grow and support the industry through the following initiatives: the Human Animal Bond Research Institute (HABRI)Pet Industry Joint Advisory Council (PIJAC) and Pet Care Trust and Pets in the Classroom. Visit for more information and follow us on LinkedIn.


Peyton Burgess