Media Registration

 

Registration for Global Pet Expo 2023 is Live!

REGISTER HERE


Qualifying for Media Credentials

Media credentials are available for qualified members of the media, including print, television and online writers, reporters, editorial staff, bloggers, influencers, publishers, film crews and photographers. To apply, you must complete a media registration application and submit the required documentation. All media registration applications and credential requests are subject to approval by Global Pet Expo Show Management. 

We highly encourage the media to apply for their credentials by March 17 before traveling to the show. Anyone who arrives on-site without advance registration or the required media qualifications and documentation for registration should know that show accreditation/registration (and, therefore, entry onto the show floor) is not guaranteed.

Media qualification requirements and examples of accepted forms of documentation are as follows:


Print Media (Magazine or Newspaper)

Accepted Documentation:

  • Masthead from a current issue of a publication listing you as an editorial contributor.
  • Article published within the past three months with your byline.
  • Letter from the editor/producer on publication letterhead or from a company email address that states you are covering Global Pet Expo on assignment.

 

Broadcast Media (Television, Radio/Podcast, Photographers, Film Production Crew)

Accepted Documentation:

  • On-air segment, video or podcast published within the past three months with your byline.
  • Letter from the editor/producer on station/network letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
  • Film production crews and photographers must demonstrate that they are covering Global Pet Expo on assignment.

 

Digital Media (Online Publication or Website)

Qualification Requirements:

  • Active, established, independent website or online publication with original and current relevant news.

Accepted Documentation:

  • Masthead from a current issue of a consumer online publication listing you as an editorial contributor.
  • Article published within the past three to six months with your byline, with a preference for covering the pet industry or pet product-related topics. Note: Product giveaways and contests do not qualify.
  • Letter from the editor/producer on station/network letterhead or from a company email address that states you are covering Global Pet Expo on assignment.

 

Blog (Website or YouTube Channel)

Qualification Requirements:

  • Website with at least 5,000 unique visitors per month or YouTube channel with a minimum of 500,000 average monthly views.
  • Must have new content within the past six months covering the pet industry or pet product-related topics.

Accepted Documentation:

  • For Blog websites, metrics showing a minimum of 5,000 unique visitors per month.
  • For YouTube channels, metrics showing a minimum of 500,000 average monthly views.

 

Freelance Media

Accepted Documentation:

  • Article published within the past six months with your byline. Note: Freelancers who publish content related to the pet industry or pet products are preferred.
  • Letter from the editor/producer on publication letterhead or from a company email address that states you are covering Global Pet Expo on assignment.

 

Social Media Influencers

Qualification Requirements:

  • Minimum of 5,000 followers on their preferred channel.
  • Actively publishing content with an engaged social media audience with likes and comments coming from legitimate users.
  • Must publish quality content that is relevant to the pet industry.

Accepted Documentation:

  • Key performance indicators or recent social media report from the relevant channel(s), including either monthly reach and engagements or impressions and engagements from three (3) recent posts. Note: Metrics can be pulled from your reporting tool of choice (including screenshots from your preferred platform’s native metrics).

Registration Approval

Review of your media registration application is contingent upon receiving your documentation as specified above. 

Upon receipt of your application and accompanying documentation, Global Pet Expo's Public Relations team will review your materials and notify you within two (2) to three (3) business days of your registration approval or denial, or to request additional materials for further review. 

Please note:

  • A history of previous attendance at Global Pet Expo does not guarantee registration approval or waive the application or accreditation/documentation requirement.
  • Global Pet Expo staff reserves the right to deny an applicant media credentials if an applicant does not provide sufficient or qualifying documentation.
  • Misconduct or misrepresentation of position and/or publication/news organization may result in loss of media credentials and jeopardize future attendance.

Global Pet Expo Show Management reserves the right to modify this policy without public notice and to revoke previously issued Global Pet Expo accreditation/registration at any time.


Who Does Not Qualify as Media?

  • Non-editorial media such as sales, marketing and advertising staff or executives.
  • Public relations professionals (agency- or company-based).
  • Company presidents, general managers or industry consultants.
  • Social media accounts, personal blogs, forums, communities and user groups tied to a product or service provider or that Global Pet Expo Show Management does not deem appropriate.
  • Blogs with less than 5,000 unique visitors per month or YouTube channels with less than 500,000 average monthly views.
  • Social media influencers with at least 5,000 followers on their preferred channel.
  • Production/film crews/photographers hired to film an exhibitor at Global Pet Expo (must register through exhibitor).
  • Copywriters for company newsletters, blogs or websites.
  • Friends and family of journalists.
  • Anyone whose principal purpose for attending Global Pet Expo is, in our judgment, for reasons other than covering it as working news media. Global Pet Expo Show Management reserve the right to deny media credentials.