Media Registration
MEDIA REGISTRATION IS NOW OPEN FOR GLOBAL PET EXPO 2024!
Applying for Media Credentials
Media credentials are available for qualified members of the media, including print, television and online writers, reporters, editorial staff, bloggers, publishers, film crews and photographers. To apply, you must complete a media registration application and submit the required documentation. All media registration applications and credential requests are subject to approval by Global Pet Expo Show Management.
Please note: There is a new application process and credential for social media influencers. For more information on how to apply for influencer credentials, click here. Please apply for only one credential (either media or social media influencer) based on the credential that best fits your professional qualifications.
We highly encourage the media to apply for their credentials by March 15 before traveling to the show. Anyone who arrives on-site without advance registration and/or the required media qualifications and documentation for registration should know that show accreditation/registration (and, therefore, entry onto the show floor) is not guaranteed.
Media qualification requirements and examples of accepted forms of documentation are as follows:
Print Media (Magazine or Newspaper)
Accepted Documentation:
- Masthead from a current issue of a publication listing you as an editorial contributor.
- Article published within the past three months with your byline.
- Letter from the editor/producer on publication letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
Broadcast Media (Television, Radio/Podcast, Photographers, Film Crews)
Accepted Documentation:
- On-air segment, video or podcast published within the past three months with your byline.
- Letter from the editor/producer on station/network letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
- Film production crews and photographers must demonstrate that they are covering Global Pet Expo on assignment.
Digital Media (Online Publication, Website or Blog)
Qualification Requirements:
- For online publications/websites: Active, established, independent website or online publication with original and current relevant news.
- For blogs: Website with at least 5,000 unique visitors per month featuring content published within the past six (6) months on pet industry or pet product-related topics.
Accepted Documentation:
For Online Publications/Websites
- Masthead from a current issue of a consumer online publication listing you as an editorial contributor.
- Article published within the past three to six months with your byline, with a preference for covering the pet industry or pet product-related topics. Note: Product giveaways and contests do not qualify.
- Letter from the editor/producer on station/network letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
For Blogs
- Metrics showing a minimum of 5,000 unique visitors, along with sample content published within the past six (6) months on pet industry or pet product-related topics.
Freelance Media
Accepted Documentation:
- Article published within the past six months with your byline. Note: Freelancers who publish content related to the pet industry or pet products are preferred.
- Letter from the editor/producer on publication letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
Registration Approval
Review of your media registration application is contingent upon receiving your application and accompanying documentation as specified above.
Upon receipt, Global Pet Expo's Public Relations team will review your materials and notify you of your registration approval or denial, or to request additional information/materials for further review.
Please note:
- A history of previous attendance at Global Pet Expo does not guarantee registration approval or waive the application or accreditation/documentation requirement.
- Global Pet Expo staff reserves the right to deny an applicant media credentials if an applicant does not provide sufficient or qualifying documentation.
- Misconduct or misrepresentation of position and/or publication/news organization may result in loss of media credentials and jeopardize future attendance.
The following do not qualify for media credentials:
- Non-editorial media such as sales, marketing and advertising staff or executives (including company presidents and general managers).
- Public relations professionals (agency- or company-based).
- Industry consultants.
- Personal blogs, forums, communities and user groups tied to a product or service provider or that Global Pet Expo Show Management does not deem appropriate.
- Blogs with less than 5,000 unique visitors per month or YouTube channels with less than 500,000 average monthly views.
- Production/film crews/photographers hired to film an exhibitor at Global Pet Expo (must register through exhibitor).
- Copywriters for company newsletters, blogs or websites.
- Friends and family of journalists.
- Anyone whose principal purpose for attending Global Pet Expo is, in our judgment, for reasons other than covering it as working news media. Global Pet Expo Show Management reserves the right to deny media credentials.
Global Pet Expo Show Management reserves the right to modify this policy without public notice and to revoke previously issued Global Pet Expo accreditation/registration at any time.
Questions? Please email publicrelations@americanpetproducts.org.