Social Media Tool Kit for Exhibitors

Instructions

Graphics and Messaging

• Utilize the messaging, assets and content ideas below to create turnkey social media posts to promote your participation at Global Pet Expo 2023.
• You can create custom social media graphics using our Marketing Toolkit. You’re also welcome to use your own photos, videos and pictures with the provided sample messaging or leverage our content ideas to inspire your next viral post.

When you are ready to create a post:

1. Upload your choice of image, video or graphic to any social media channel.
2. Copy/paste or customize a caption from our suggestions below.
3. Fill in any blanks if applicable.
4. Tag Global Pet Expo’s social channels @GlobalPetExpo and add the hashtag #GlobalPetExpo.
5. Post away!

GIPHY Stickers

Get creative with your Instagram Stories by adding Global Pet Expo GIPHY stickers to your posts. Click here to view the GIPHYs.

Graphics

Check out our customizable graphics tailored to exhibitors to easily and effectively spread the word.

Access Graphics Here

Messaging & Content

• Get a shot of your team or create a behind-the-scenes video packing and prepping for the show.
• Snap a team photo or video introducing your staff at your booth.
• Create a photo or video teaser of a new product launch:
  • Share a mood or inspiration board for the product design.
  • Emphasize an unveiling by sharing a picture of the product wrapped up or under a covering.
  • Snap a picture with the product or packaging peeping out of the corner.
  • Give clues in the caption about the product and have people guess in the comments.
  • Create a countdown for when you’ll unveil your new product at the show.

• We are packing and preparing our booth for #GlobalPetExpo on March 20-22! Will we see you there?
• Our team is heading to Orlando for #GlobalPetExpo 2024! Follow along for a look behind-the-scenes at the show.
• We are thrilled to be exhibiting at #GlobalPetExpo, and we can’t wait to connect with the pet industry in person.
• We’re exhibiting at #GlobalPetExpo 2024! Stop by booth [booth number] to check out our latest products and meet with our team.
• We can’t wait to show you what new products we have in store at [company name]. Stay tuned to learn more at #GlobalPetExpo 2024!
• Add a stop to booth [booth number] to your list! We are hosting [event or contest] on [date and time] with [details].

• Post a photo or a timelapse video of your booth setup.
• Introduce staff working the booth and have them say a little about themselves or their role and why they love working in the pet industry.
• Create a behind-the-scenes video of your staff working the booth during the show.
• Create a video that shows attendees interacting with your products.
• Share a promotional image or video for the contest or event you are hosting at your booth (if applicable).
• Reveal more teasers for new products.
• Highlight your products/product lines on display at your booth.
• Create a “day in the life” at Global Pet Expo vlog-style video.

• We’ve arrived at #GlobalPetExpo! Will we see you there? Visit us at [booth number] to see our latest and greatest products!
• #GlobalPetExpo is finally here! Visit our booth [booth number] to say hello.
• Our booth at #GlobalPetExpo is one you don’t want to miss! Stop by booth [booth number] to meet our team and check out our latest products.
• Meet the team behind the [company name] products at booth [booth number] at #GlobalPetExpo!
• Stop by booth [booth number] at #Global Pet Expo to check out our latest products and stay for a quick chat!
• Coming to you live from our [event or contest name]! Stop by booth [booth number] for [details]. #GlobalPetExpo
• Have you stopped by booth [booth number] to check out our latest products? #GlobalPetExpo

• Share photo and video highlights of your time at Global Pet Expo.
• Share photos of other attendees you met at your booth and during the show.
• Show what you saw on the show floor when you were able to sneak away from your booth.
• Share photos of your team/staff back in the office settling in after the show. 

• Check out our highlights from a successful #GlobalPetExpo 2024. See you next year!
• Thanks to everyone who visited our booth at #GlobalPetExpo this year!

Quick Tips for Social Success

A single viral video, whether it be your brand’s own content or a feature on an influencer’s channel showcasing their favorite new product, can change the course of your business in a matter of minutes! We’ve got your graphic needs and content ideas covered – now is the time to strategize how you can build brand awareness and community engagement with consistent content and outreach. Here are our recommendations for raising awareness about your products, building relationships, and promoting your show attendance:

• Leverage the registered media and influencer lists to send requests or follows on Instagram, Facebook, TikTok, Twitter and LinkedIn.
• Direct message media and influencers to invite them to your booth. If there’s an influencer you’d like to meet that’s not on the registered media list, tell them about the show and invite them to register using the link here.
• Stay active! Post content and engage with your community in the comments consistently.
• Create and share engaging photo and video content, such as product teasers, product demonstrations or UGC – use the examples in the ‘Messaging & Content’ section to help you get started!
• Keep up with the latest TikTok and Instagram Reel trends – you never know when the opportunity will strike to create viral content, especially on the show floor! If you have a social media manager on your team, we recommend having them as part of your staff onsite at the show.